TOMS, founded in 2006 by Blake Mycoskie, designs and markets shoes — as well as eyewear, coffee, apparel, and handbags using a one for one business model — where with one purchase of a pair of shoes, the company also gives one pair to a child without shoes. No Bully was named a giving partner in 2015, along with Crisis Text Line, for the Standup Backpack collection which is dedicated to bullying prevention.