No Bully Applauds Partner AT&T’s new “ScreenReady” Pilot Program as its Ongoing Commitment to Online Safety

SAN FRANCISCO, CA – Today, AT&T launched its ScreenReady℠ pilot program after a new study – commissioned by No Bully, AT&T and the Tyler Clementi Foundation – found that children and teens are spending more time than ever online and on their mobile devices – and engaging in risky behaviors without their parents’ knowledge.

The research informs actionable steps that partners such as AT&T and others can initiate to empower early educators, parents and caregivers with the information and resources they need to teach children how to behave safely online. Starting today, ScreenReady invites parents to bring phone and tablets to any of its 13 company-owned stores in the New York metro area, regardless of their wireless carrier for hands-on help setting up parental controls and content filter settings.

“We support the efforts of AT&T and encourage others to raise awareness about the importance of online safety, as well as provide parents and children with the knowledge, support and tools to use smartphones, tablets and other devices responsibly,” said No Bully CEO Nicholas Carlisle. “We at No Bully have been committing ourselves to bullying prevention since 2003 and have recently launched a campaign called Power of Zero to inform and empower parents and children about digital citizenship.”

No Bully’s Power of Zero provides early educators and parents tools to help children learn how to use their ‘Powers for Good’ including The Power of Resilience, The Power of Understanding and The Power of Inclusivity. Each of these Powers incorporates important aspects of a child’s social and emotional development online and off.”

The research released by AT&T shows that educating younger children is more important than ever as 84% of children ages 3-7 and 96% of those 8-12 now have sole access to their own internet connected devices (a phone, tablet, computer, or gaming system).

It also shows an information disconnect: 60% of millennial parents of young children and nearly half of parents of teens believe they have taken sufficient steps to monitor their behaviors. The data results showed teens responding differently:

  • 2/3 of teens surveyed say they have engaged in at least one risky behavior online.
  • 57% of teens say they know how to hide content from their parents.
  • Half of teens say they have experienced some form of cyberbullying.
  • One in five teen girls surveyed said they have sent sexually explicit photos.
  • 15% said they have met strangers online.

“AT&T has been a remarkable partner to No Bully in our shared goal of making the safety of children a priority,” said Carlisle.

Report co-commissioned by No Bully informs free, hands-on parent training program