Hollister and Echosmith support No Bully through an inspirational line of tees

Abercrombie and Fitch today launched their 2015 new anti-bullying campaign.  In partnership with the Hollister Brand and the indie-pop group, Echosmith, known for their hit single “Cool Kids”, the 2015 campaign, All Equal, promises to increase anti-bullying awareness.  Hollister has designed a line of graphic t-shirts that features inspirational messaging. For a limited period only, the t-shirts will be sold in all the Hollister locations in the US, and online at  www.HollisterCo.com. In addition, the company will launch a round-up program in all US Hollister stores, allowing customers to round up their purchase price to the nearest dollar.  Here is the great news! The first $100,000 of proceeds from the t-shirt line and round-up program will be donated to No Bully!   So not only is this a great time to support No Bully, this is an opportunity to buy ahead for birthday gifts, the upcoming holiday season or even more importantly, you!